Which all makes a sort of sense, however, Jason Kottke has revisited the list and thought it through with respect to blogging: "How I Blog". A good post, as Jason implies, takes account of these rules.
No one "sends" an idea unless:
- they understand it
- they want it to spread
- they believe that spreading it will enhance their power (reputation, income, friendships) or their peace of mind
- the effort necessary to send the idea is less than the benefits
No one "gets" an idea unless:
- the first impression demands further investigation
- they already understand the foundation ideas necessary to get the new idea
- they trust or respect the sender enough to invest the time
Though hopefully, today, "What and how to blog" drew you in. And wisdom stolen from others rewarded you!
a. the first impression demands further investigation - I spend a lot of time on getting the description of some linked text, photo, or video just right, so that the reader has a good idea of what they're getting into. Choosing a 1-2 sentence pull-quote that accurately represents the idea of an article is key in getting people's attention in a productive way. "This is an awesome link" is only going to cut it so many times; you need to tell people what the link is and give people an honest reason to click.
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