SansBlogue  
Thursday, August 10, 2006
 
What and how to blog ::

Way back (almost a year ago) Seth Godin posted a much noticed item "What makes an idea viral?" He used seven simple ideas (four rules of "sending" and three about "getting" ideas) to explain such complexities as why Nietzsche's ideas spread slowly while "Numa Numa" (don't ask!) spread like wildfire.

These are the seven rules for viral ideas:

No one "sends" an idea unless:

  1. they understand it
  2. they want it to spread
  3. they believe that spreading it will enhance their power (reputation, income, friendships) or their peace of mind
  4. the effort necessary to send the idea is less than the benefits

No one "gets" an idea unless:

  1. the first impression demands further investigation
  2. they already understand the foundation ideas necessary to get the new idea
  3. they trust or respect the sender enough to invest the time
Which all makes a sort of sense, however, Jason Kottke has revisited the list and thought it through with respect to blogging: "How I Blog". A good post, as Jason implies, takes account of these rules.
But also a good post also
If you want a quick, simple way to improve your blogging, just read Jason's post, and check your last few posts, and (like me, my last several have been dreadful :( notice how to write better posts!

I suspect I'm especially guilty of not thinking enough about "Get A":

a. the first impression demands further investigation - I spend a lot of time on getting the description of some linked text, photo, or video just right, so that the reader has a good idea of what they're getting into. Choosing a 1-2 sentence pull-quote that accurately represents the idea of an article is key in getting people's attention in a productive way. "This is an awesome link" is only going to cut it so many times; you need to tell people what the link is and give people an honest reason to click.

Though hopefully, today, "What and how to blog" drew you in. And wisdom stolen from others rewarded you!


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