Effective communication 1: Effective communication is clear

I subscribe to an email from
Steve at Actuate Consulting, which today offered some bullet points on Effective Communication. Since communication is at the heart of most of what I do I thought I'd filter and adapt Steve's ideas into a series of short posts.
In my book the number one has to be:
Effective communication is clear. If people do not understand, asking: What did she say? or What did he mean? communication has not occurred. Communication has not occurred unless a sensible message is received, no matter how much you spoke or wrote.
The best aid to clarity is a picky proof-reader. How I wish my students had spouses or friends with the courage to say: I could not follow this bit? What did you mean here? How I wish more biblical scholars and preachers would learn that to say something simply and clearly is better than to say something that sounds profound, but fails to communicate ;)
Labels: communication, preaching, writing