SansBlogue  
Wednesday, April 30, 2008
  Audio Bible
John has a link to an interview Introducing Maureen Girkins, Zondervan’s CEO in which she notes that Zondervan's all singing and dancing celebrity Audio Bible The Bible Experience was the best-selling Bible of 2007. No surprise in a way since our, almost un-advertised, read-by-plain-ordinary-people, PodBible has delivered more than some 40,000 audio Bible chapters every month for some time now.

She was asked:
Can you tease out an example of how publishing will change?

Wireless phones, which didn't exist 20 years ago, have changed not only the way people communicate but also the way they live. People are going to read, and they're going to read paper for the rest of our lifetimes. But I'm convinced that different distribution for content will change the way we live. We have entered the digital world. It's not like we're just stepping our toe into it. The Bible Experience audio Bible was the best-selling Bible of 2007.

I think we can make some predictions today for how further distribution changes will alter the way we live our Christian life. The spiritual journey many of us have will be changed by the Internet and digital technology. But I'd like a little more time in this discovery process before I can vocalize how.

Now, this is cautious, but much less cautious than print-based publishers usually are! It makes projects like David's for mobile phones or our PodBible relevance visible!

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