SansBlogue  
Wednesday, October 08, 2008
  PopeBible II: .con
Below Richard, offers a clarification on what I'm calling the "real PopeBible".
Only the first and last hour of the marathon are on the normal TV channel of the state broadcaster. The rest is on one of the broadcaster's satellite channels, so not very accessible to Italians (although it can be watched live on Internet as well). This created quite a few complaints from Italians - I have had more comments on this fact than on any other on my blog. I don't believe there are only plans to distribute the video after the event. By the way, most of the readers are not celebrities, but "normal" people that signed up to read a chapter.
To me this just indicates the failure of traditional models of distribution to get to grips with the possibilities of electronic media.
Photo by sean dreilinger
forget baby photos in the wallet,
they've got kid videos on their cell phones
You have a great chance to distribute the Bible more widely and to engage more people in listening to the Bible, so what do you do? Lock it up so people have to pay for it - reducing the potential audience to a small fraction!

The failure is driven by the need to be commercial, and only advertising and porn make money on the Internet. With a different model - in this case one that the Bible societies (I include many organisations with somewhat different names under this blanket heading hence the small S) have been doing for years - you could harness the possibilities of the electronic medium and maximise distribution. Set the Bible free and unexpected people will hear... and hearing they might understand.

But how can they hear if the message is hidden away! "Broadcast" on a cable channel, or sold on DVDs is very narrow casting indeed ;) And in the world of Bible distribution, that is a con. People donate money to Bible societies to distribute the Bible, the means are available to do this almost infinitely more widely and freely than ever before. All that is needed is imagination and the willingness to take a small risk. Nike have the right slogan, just do it! Video a score of NZ celebrities reading Mark's gospel as a serial story, then set the video free, you can even sell DVDs to recoup some of the costs, and watch the fun!

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