Effective communication 3: considers the audience
Different audiences, even different people in the same audience will respond to different styles, content and delivery.
Avoid words they won't understand - like jargon. Technical terms can be explained.
Kids sadly often look bored in churches (even kids much bigger than this one ;) but only when people persist in talking too long, or over their heads.
Sometimes the invisible audience is the most significant to address!
Labels: communication, preaching, writing